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Captain Morgan rum launches coconut shot

Diageo-owned Captain Morgan is aiming to enhance its presence in the shots market with the launch of a coconut-flavoured rum liqueur, called LocoNut.

Coconut-flavoured Captain Morgan LocoNut targets the shot market

LocoNut follows the 2015 launch of Captain Morgan Cannon Blast – a mix of Caribbean rum, natural flavours and a “bold spice blend” of citrus, chipotle and jalapeño pepper – and the 2016 launch of Captain Morgan Jack-O’Blast – said to be the first pumpkin-flavoured spiced rum on the market.

Captain Morgan LocoNut, bottled at 20% abv, is made with Caribbean rum, coconut liqueur, spices and “natural flavours”.

In line with Captain Morgan’s previous shot expressions, LocoNut is contained in a round bottle that resembles a coconut – a ‘scratch and sniff’ function also means the bottle offers a coconut scent.

The expression is marketed as gluten-free and is available across the US at an RRP of US$14.99 for a 750ml bottle.

While Diageo says LocoNut is “best enjoyed as a chilled shot”, it comes with a number of tropical cocktail and mixed shot serving suggestions.

Captain Morgan moved into flavoured rum in 2015 with the released of three fruity expressions – Pineapple, Coconut and Grapefruit

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