Captain Morgan targets shot market with Watermelon Smash
Spiced rum brand Captain Morgan has expanded its portfolio of shot-inspired spirits with a new limited-edition flavour: Captain Morgan Watermelon Smash.
Bottled at 25% abv, the watermelon-flavoured spirit is made from Caribbean rum combined with a watermelon flavour.
Watermelon Smash is designed primarily to be consumed as a shot, but is also recommended to be mixed in signature serves such as the Watermelon Smash Spritz or the Watermelon Mojito.
Packaged in a watermelon-shaped bottle, Captain Morgan Watermelon Splash is available in select US markets for an RRP of US$15.99 per 750ml bottle.