The top 10 fastest growing spirits brands

24th July, 2017 by Nicola Carruthers

Deep Eddy Vodka

2016: 1.00m

2015: 0.71m

% change: 41.84%

This year’s Vodka Brand Champion, Deep Eddy witnessed a 41.8% uplift nudging the brand over 1m case sales. John Scarborough, president of Deep Eddy – which was acquired by US spirits firm Heaven Hill Brands in 2015 – told The Spirits Business that the success of its core expression and thoughtful growth of its flavoured offering contributed to the brand’s landmark achievement in 2016. This year, Deep Eddy will also focus on driving its new Orange flavour, as well as experiential marketing campaign, the ‘Dive in Tour’.

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