Indian Whisky Brand Champion 2016

17th June, 2016 by admin

Indian Whisky Brand Champion 2016: Bangalore Malt Whisky

Indian-whisky-brand-champion-Bangalore-Malt

Bangalore Malt Whisky has shot into the million case-selling Indian whisky category

With some of the highest volume growth figures across the entire industry last year, Indian whisky proved it is not only one of the most popular spirits sectors in the world, but also one of the most irrepressible.

And making waves within a category as fiercely competitive as Indian whisky is not an easy task – but that is exactly what Bangalore Malt Whisky, our Indian Whisky Brand Champion 2016, has done.

Surpassing the one million case sales mark for the first time, the John Distilleries-owned brand witnessed an impressive 46.7% sales growth in 2015, taking it to 1.1m nine-litre cases.

Currently only available in Karnataka State in India, the brand is now eyeing national expansion to other Indian markets as it strives to reach 2m cases by the end of 2016.

Paul P John, chairman of John Distilleries Pvt Ltd, said: “Bangalore Malt Whisky growth is mainly attributed to the quality delivered at the most economical price deriving value for money in the economy segment.”

“Bangalore Malt’s brand franchise has been contained by targeted and innovative activities aimed at increasing its relevance among consumers.

“Whisky is the most consumed alcoholic beverage in India. Quality coupled with [a] systematic sales plan has driven the success of Bangalore Malt Whisky.

“We have capitalised on the first mover advantage of launching this brand in the economy segment and by introducing a smaller pack size [90ml] to induce trial purchases.”

Outside of its native country, Indian whisky is continuing to premiumise and challenge preconceptions of the country’s ability to produce high quality spirits.

Last year’s champion, Allied Blenders’ Officer’s Choice, also repeated a strong sales performance with a 15.8% rise to 32.9m cases in 2015 and remains the biggest-selling whisky in the world.

Elsewhere within the Indian whisky category, concrete gains were made by Pernod Ricard’s Blender’s Pride (16.2%) and Imperial Blue (24.5%), and United Spirits’ Royal Challenge (38.5%).

Finding it difficult to keep a stronghold in the market, however, were United Spirits-owned McDowell’s No. 1 (-0.5%) and Bagpiper (-15.4%), while the group’s Hayward’s Fine suffered even heavier losses at -37.2%.

Scroll to the bottom of the page to see the rest of our Brand Champions 2016

Indian Whisky
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Officer’s Choice Allied Blenders 16.50 18.10 23.80 28.42 32.90 15.76%
McDowell’s No.1 United Spirits 16.11 19.46 23.68 25.05 24.92 -0.52%
Imperial Blue Pernod Ricard 7.17 8.84 10.93 14.06 17.50 24.47%
Royal Stag Pernod Ricard 12.49 13.99 14.76 16.06 17.30 7.72%
Old Tavern United Spirits 11.07 11.62 11.51 11.18 11.89 6.35%
Original Choice John Distilleries 10.70 10.90 10.00 10.50 10.70 1.90%
Bagpiper United Spirits 15.98 14.07 11.63 9.48 8.02 -15.40%
Hayward’s Fine United Spirits 6.16 7.07 9.18 10.43 6.55 -37.20%
Blenders Pride Pernod Ricard 3.47 4.00 4.20 4.82 5.60 16.18%
8PM Radico Khaitan 4.32 4.87 4.76 4.30 4.10 -4.65%
Royal Challenge United Spirits 1.35 1.70 2.10 2.73 3.78 38.46%
Director’s Special United Spirits 4.52 4.33 4.07 3.60 3.66 1.67%
Director’s Special Black United Spirits 2.92 2.87 2.73 2.31 2.47 6.93%
Signature Whisky United Spirits 1.69 1.81 1.87 1.83 1.69 -7.65%
Men’s Club Whisky United Spirits 1.00 1.26 1.28 1.44 1.46 1.39%
McDowell’s Green Label United Spirits 2.92 3.27 2.76 1.71 1.37 -19.88%
Gold Riband United Spirits 3.07 3.48 2.27 1.49 1.27 -14.77%
Bangalore Malt Whisky John Distilleries 0.09 0.75 1.10 46.67%
Crown Radico Khaitan 0.63 1.12 1.00 1.00 0.00%

 

Leave a Reply

If that's interesting, how about these?

Unmissable exhibitors at IAADFS 2017

For the final IAADFS Duty Free Show of the Americas in its current form, taking more...

Martell unveils VS Single Distillery

Pernod Ricard-owned Cognac house Martell has released a new expression more...

Lindores Abbey Distillery launches members' club

Lindores Abbey Distillery in Fife has opened sales for its Preservation more...

SB Voices: A new age of gastronomic spirits?

As the 'molecular mixology' trend gains traction, are we about to see more...

Tamdhu releases 50yo anniversary whisky

Ian Macleod Distillers is celebrating the 120th anniversary of its Speyside more...

Johnnie Walker rolls out Blenders’ Batch in US

Blended Scotch brand Johnnie Walker is to introduce its “experimental” more...

Sidney Frank rebrands as Mast-Jägermeister US

Sidney Frank Importing Company has changed its name to Mast-Jägermeister US more...

Tanqueray: a brand history

From humble beginnings in London, Tanqueray has grown to be one of the biggest more...

Southern Glazer’s hires Redell for Campari brands

US drinks distribution company Southern Glazer’s Wine & Spirits has appointed more...

Walsh Whiskey launches Irishman cocktail comp

Walsh Whiskey has partnered with UK importer Emporia Brands to launch its first more...

Fever-Tree celebrates 'exceptional' FY results

Premium tonic and mixer brand Fever-Tree has hailed an "exceptional year of more...

Whisky workers seek 'honest answers' over Brexit impact

GMB Scotland members from the whisky industry will today meet with more...

Rum's renaissance 'a complex picture of growth'

Rum might be the last spirit category to truly go premium, but there’s more...

Tito's to plug distribution gaps in Asia

The team behind Tito’s Handmade Vodka has said its key aim around the TFWA more...

Spirit of Speyside to host 'whisky cache'

The Spirit of Speyside Whisky Festival will this year host a geocaching event more...

Irish Spirits Association hails distillery sales bill

Trade body the Irish Spirits Association (ISA) has hailed a new bill that will more...

Deep Eddy Vodka hits one million case sales

Heaven Hill Brands-owned Deep Eddy Vodka has exceeded one million annual case more...

Breakthru Beverage restructures leadership team

Breakthru Beverage Group has announced a new leadership structure for its more...

Adnams hails 66% spirits volume growth

Suffolk-based brewer, distiller and retailer Adnams witnessed 66% volume sales more...

Baijiu category beats whisky on value

The global baijiu category has overtaken whisky to become the most valuable more...