The top 10 fastest growing spirits brands

24th July, 2017 by Nicola Carruthers

Royal Challenge

2016: 4.70m

2015: 3.60m

% change: 30.56%

Owned by Diageo’s Indian drinks arm United Spirits, Royal Challenge added 30.56% to its 2015 figures in the face of the company’s internal conflicts with former chairman Vijay Mallya. In the group’s H1 2016 results, Royal Challenge’s net sales grew 28% despite lapping a strong growth following the re-launch in 2014. The brand was launched in the early 1980s, and is a grain-based whisky blended with Scotch malts and Indian malts.

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