The world’s best-selling Cognac and brandy brands

28th June, 2016 by Annie Hayes

1. Emperador

emperador2015: 30.50m

2014: 33.00m

% change: -7.58%

Place last year: –

Popular in Asia, primarily in the Philippines and the Middle East, brandy behemoth Emperador secured the top spot this year after making its sales figures available to The Spirits Business for the first time. In 2010 Emperador Light was introduced, bolstered by a hugely successful “Gawin mong Light” campaign the following year. After aquiring Bodega San Bruno in Jerez – the brandy capital of the world – the brand’s portfolio was once again strengthened with the release of Emperador Deluxe in 2013. In spite of a -7.58% sales blip in 2015, the brand maintained its volume above 30m cases, which it has held since 2012.

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