Rémy Martin unveils new website
Cognac brand Rémy Martin has launched a new website and engagement platform to support its One Life/Live Them campaign.
Unveiled in October at a star-studded event in London, the One Life/Live Them campaign is a “celebration of the multifaceted personalities and Slash generation lifestyle” and features actor Jeremy Renner.
Under this philosophy, the new website moves away from rigid navigation structures, instead connecting content in a way which “puts the user in the driving seat”.
Mobile friendly with a continuous flow, the site structures content in modular chains of story elements presented vertically as scrollable, consistent pages. It also features technology to enable faster loading an navigation in countries with lower internet speeds, such as China.
Information on the site comprises “global narratives and local contents”, with product information linked to the history of the House; for example, the VSOP story is connected to details of cellar master Baptiste Loiseau’s work.
The website also features a stand-alone section for duty free and travel retail product information.
In addition to a focus on the One Life/Live Them campaign, the site features Rémy Martin’s mentorship programme, ‘Circle of Centaurs’, where viewers are encouraged to engage with content by participating in tasks. The first ‘mentor’ is Kevin Poon, an international entrepreneur, event organiser, DJ and blogger.
Augustin Depardon, executive director of Rémy Martin, said: “It was absolutely critical for us to bring to life our promising tagline ‘One Life/Live Them’ in a way that would concretely expand people’s horizons.”
The new website is live now at remymartin.com.