Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

4. Captain Morgan

Captain-Morgan2014: 10.4m

2013: 10.3m

% change: +1%

Place last year: 3

Despite struggling against pricing pressure in its key US market, Diageo’s Captain Morgan rum reported a marginal 1% sales increase in 2014 – meaning its has grown by an impressive 1.5m cases over the past five years. The brand moved into the white rum category in a bid to diversify its portfolio last year, and also released a commemorative blend to mark the historic sea battle at Panama City in 1671.

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