Diageo launches Captain Morgan White RumBy Melita Kiely
Diageo has extended its rum range with the release of Captain Morgan White Rum in the US this month.
The newest addition to the brand’s rum portfolio, whose core product is Captain Morgan’s Spiced, is a white rum with no spice inspired by the clear waters of the Caribbean.
Described as clean, slightly sweet and creamy with fruit flavours and hints of green apple, Captain Morgan White Rum is five times distilled and bottled at 40% abv.
“Henry Morgan is historically recognised as a successful leader, not wavered by new opportunities and unchartered waters,” said Tom Herbst, vice president of marketing, rums for Diageo North America.
“It’s with that same spirit that we have developed Captain Morgan White Rum, the first-ever white rum from a brand that people know and love. It’s a superior quality liquid that possesses a much smoother taste, and we aim to stake our claim in this category in an explosive way.”
The edition is already available throughout the US for an RRP of $15.99 for a 750ml bottle.
Diageo recommends Captain Morgan White Rum to be drunk on the rocks, paired with cola of lemon-lime soda, or as the base spirit in Caribbean-inspired cocktails.
In June last year, The Spirits Business reported that Daigeo had released a Captain Morgan Sherry Oak Finish Spiced Rum in limited quantities in the US.