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Bacardi rolls Facundo rums out to California

Bacardi’s Facundo Rum Collection of sipping rums has made its way to California following launches in New York and Miami last year.

Bacardi The Facundo Rum Collection
Bacardi’s Facundo Rum Collection has rolled out to California, a market “primed for luxury rum”

The collection of four super- and ultra-premium rums sourced from the Bacardi family’s private reserves, is slowly being rolled out to “markets primed for luxury rum”, where the category is being introduced to consumers as “an art form”.

Comprised of Neo, Eximo, Exquisito and Paraiso, the Facundo collection was first unveiled in late 2013 in Miami and New York.

Facundo L. Bacardi, chairman of Bacardi, said: “We are honored and humbled by the amazing response we have received for the Collection. Facundo showcases my family’s dedication to the art of rum and we believe it offers a distinct experience unlike any other luxury sipping spirit.

“The Los Angeles and San Francisco markets are international hubs for culture, cuisine and luxury spirits and we look forward to their warm welcome of the Facundo Rum Collection this fall.”

Neo, the entry-level expression, is a clear blend of rums aged up to eight years; Eximo is a medium-bodied dark rum blended before ageing in a barrel for 10 years; Exquisito features rum matured for between seven and 23 years before being finished in Sherry casks; and Paraiso is a blend of dark rums aged up to 23 years that’s filtered through carbon and rested in French XO casks.

 

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