Top 50 most innovative spirits launches of 2014: 10-1

23rd January, 2015 by Amy Hopkins

3. Jinzu

JinzuAs this countdown has proven, lines are consistently blurred between drinks categories in the name of innovation, but there are not very many spirits creators, no matter how inventive, who would considering blending the flavours of gin and sake.

However, in 2013, Diageo named Jinzu – a blend of gin and sake created by British bartender Dee Davies – winner of its Show Your Spirit competition.

In October 2014, the product finally launched in the UK following intense product development, and was described as a spirit which could “sit within the sake category as well as gin category”.

Davies, based in Bristol, will receive 5% of the net sales of Jinzu from its first five years on the market, while a further 5% will go toward funding further bartender initiatives.

For more information, click here.

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