Diageo’s gin-sake hybrid Jinzu finally launchesBy Becky Paskin
Diageo has finally launched its gin-sake hybrid, Jinzu, following a 2013 international bartender competition to invent a new spirit brand.
Bristol bartender Dee Davies was named the winner of Diageo’s Show Your Spirit competition with her Jinzu creation.
The product has been under intense product development by Diageo for the past 17 months, is now set to go on sale.
Unveiled at Bristol Cocktail Week last night, Jinzu is a “British gin” with distilled sake and cherry blossom.
It is set to cost around £30 per bottle and will join Diageo’s Reserve Brand portfolio, alongside Johnnie Walker and Ciroc.
Davies will receive 5% of the net sales of Jinzu from its first five years on the market, while a further 5% will go toward funding further bartender initiatives.
During the competition in May last year, Jörg Meyer, Show Your Spirit Judge and owner of Le Lion in Hamburg, said: “We debated whether a gin should win as it already exists as a category, however with the mix of sake it is so special and has created a new category.”
The hybrid spirit was first unveiled to the industry at the Diageo World Class Global final held in London this year.