Top 10 spirit launches in May 2014

2nd June, 2014 by Amy Hopkins

A plethora of sectors made waves in the spirits industry last month with a host of pioneering new releases – from category redefining rum to a royal single malt and prestigious blend.

Top-10-spirit-launches-in-May-2014

Click through the following pages to see which new launches made waves in the spirits industry last month

Bacardi continued its mission to premiumise the white rum category in May with the unveiling of a new expression designed for sipping, while Northern Ireland welcomed its first craft gin and an unusual vodka bottle from Moldova turned a few heads in the UK.

In the brown spirits sector, Diageo enhanced the luxury credentials of its Johnnie Walker blended Scotch with the launch of a travel retail exclusive, Cognac Camus releases a 40-year-old bottling and the Speyside Distillery released a new Scotch whisky made exclusively available in some of the UK’s most famous royal palaces.

As Captain Morgan’s latest commemorative rum hot shelves in the US, New Amsterdam Vodka broke away from “category norms” with two new flavours and Stolichnaya targeted Moscow Mule lovers with a new RTD.

Click through the following pages to see our list of the top 10 spirit launches in May 2014.

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