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Absolut creates limited edition with Baz Luhrmann
Oscar nominated film director Baz Luhrmann, famous for works such as Romeo and Juliet and The Great Gatsby, has partnered with Absolut to create a limited edition bottle called Absolut Oz.
Absolut has teamed up with Baz Luhrmann to create a limited edition vodka, Absolut Oz
Created as a celebration of Australia, the new vodka is described as having a spiced orange flavour, which Luhrmann specifically chose to “transport” consumers to Australian beaches.
During the process, the director travelled to the town of Ahus in Sweden, where the Absolut distillery resides, in order to experiment with different ingredients for Absolute Oz.
“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun,” said Luhrmann. “While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”
In addition, Luhrmann has also collaborated with Absolut to create four unique cocktails centred on the beach theme: the Tame-Glama, the Hells Bells Beach, the Cable Beach Stairway to the Moon and the South Avoca Elevator.
“We are extremely pleased and proud to be collaborating with one of the great visionary minds of the contemporary world in Baz to realise the first Australian Absolut limited edition,” said Julien Hemard, Pernod Ricard Australia managing director.
“Baz is one of the world’s renowned inspirations in creativity. Working with Absolut, Baz has captured the unique essence of Australia.”
Absolut Oz will launch in March and feature a specially-designed neck tag with story notes, images and recipes for Luhrmann’s cocktails.
Earlier this month, Absolut announced the addition of Absolut Berlin and Absolut Texas to its city-inspired series, a collection that celebrates places all over the world.