Neurita gains UK on-trade listings
Flavoured Tequila brand Neurita has secured listings with three hospitality groups in the UK, including cocktail bar chain The Alchemist.
Expanding its presence in the UK spirits scene, Neurita has won placements across three bar and restaurant groups: ETM Group, The Alchemist, and The Montpeliers Group.
ETM Group, renowned for its social and rooftop experiences in London, has launched all three Neurita SKUs: Citrus, Rosa, and Spicy, across its venues, including The Botanist, Wagtail, Kitty Hawk, and The Aviary rooftop bar.
The Tequila is featured on a curated cocktail menu at ETM’s venues, with cocktails such as Spicy Picante, Tequila Negroni, and Spicy Spritz.
At The Alchemist cocktail bars across London, Neurita Citrus will be showcased as part of the group’s 2025 cocktail menu in a new Bru-Loma cocktail, crafted from select ingredients including Scottish soft drink Irn-Bru.
In Scotland, Neurita joins the selection at The Montpeliers Group, which operates bar and restaurants across Scotland, including Edinburgh’s Tigerlily.
Two cocktails featuring the flavour-infused, low-sugar Tequila will be served at Montpeliers venues, including the brand’s signature Spicy Picante and the Rosa Cocktail.
Myles Doran from Hospitality Inc, a representative of Neurita in the UK on-trade market, commented: “The feedback we’ve had from operators has been overwhelmingly positive.
“The look, the taste, and the versatility of Neurita have all contributed to this rapid momentum. It’s a unique product that not only delivers on flavour but also visually elevates any back bar.”
Neurita was launched in 2023 by Lucy Smith to offer a lower-sugar, triple sec-free option for Margaritas.
Earlier this year, Neurita Tequila turned heads at London Fashion Week as the official sponsor of Oh Polly.
The brand recently welcomed strategy advisor Chris Rigby and new sales director Thomas Butterwick to the team.
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