Desi Daru gains listing with Amathus Drinks
British-Indian vodka brand Desi Daru has secured a listing with UK drinks retailer and distributor Amathus Drinks.
Desi Daru’s two vodkas, Original and Alphonso Mango, are now available in 700ml bottles for £34.60 (US$43) at the retailer’s 14 locations and online.
Created by British-born Indian husband-and-wife team Mohit Singh and Aneet Kaur, Desi Daru aims to combine the best of both cultures, combining ‘the finest’ ingredients from India and Britain.
Both expressions are made with English winter wheat and distilled seven times to achieve ‘textured and smooth’ vodka.
The brand’s mango vodka uses Alphonso mangoes, known as the ‘King of Mangoes’, sourced from Ratnagiri, Maharashtra.
Singh commented: “We’re thrilled to be listed with Amathus Drinks. They have such an impressive range of premium spirits and we’re proud to be a part of their growing portfolio of high-quality vodkas.
“We’re on a mission to change people’s perceptions of flavoured vodkas and show that you can create a delicious and ultra-premium flavoured product. We make our vodkas using only the very best ingredients and you can taste that in every sip.”
Amathus is the latest milestone for the brand’s growing presence in the UK, including listings with Master of Malt, Selfridges and The Whisky Exchange.
For the year ahead, Desi Daru has set its sights on gaining more grocery listings and extending its global presence in the US, Indian and Australian markets.
At The Spirit Business Awards 2024, Desi Daru took home the prize for the Vodka Brand of the Year.
The brand was also recognised with two Gold medals for its bottle design at The Design & Packaging Masters 2024.
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