Trois Rivières reimagines aged rum range
Campari Group’s Trois Rivières brand from Martinique has unveiled new packaging for its aged rum portfolio.
The redesigned bottle and refreshed packaging are inspired by the sugarcane fields that characterise southern Martinique in the Caribbean.
It features vertical engravings in the glass that evoke the orderly rows of cane growing across the landscape.
The brand’s history is highlighted by embossed elements, including the year 1660, which is associated with the estate’s heritage, and an illustration of the Trois Rivières windmill.
The bottle’s silhouette has softly rounded angles to create a refined, balanced aesthetic. Meanwhile, the textured glass showcases the natural hues of the aged rums, ranging from amber and copper to mahogany, depending on maturity.
The liquid inside remains unchanged for each expression.
Trois Rivières’ reimagined VO and Cellar Reserve four-year-old expressions are now available in major retail chains in France.
Its VSOP is available only through on-trade and specialist retailers. The Triple Millésime releases and the 2006 Millésime are exclusively available as preview releases at the Trois Rivières boutique in Martinique.
Trois Rivières has been part of Campari Group’s portfolio since 2019.
At The Rum & Cachaça Masters 2025, Trois Rivières took home a Master medal for its XO rum.
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