Tipple offers brands ‘smarter’ routes to market
Digital distribution platform Tipple has introduced a new feature that allows companies to sell directly to trade across all six EU member states.
The feature enables beverage brands, distributors, and wholesalers to access European markets, including EU founding members: Belgium, France, Germany, Italy, Luxembourg, and the Netherlands.
It allows businesses to manage direct sales into grocery, retail, and hospitality channels from a single central platform.
While premium spirits are outpacing many other alcohol categories, the market has become much more complex to navigate, according to Tipple.
Brands are reportedly focusing on more efficient methods to expand internationally amid tighter profit margins, rising operational costs, and intensified competition for distribution.
The new platform enables approved operators to transport stock under bond throughout the EU while centralising pricing, logistics, order management, and customer relationships into a single, connected system.
Eoin Bara, founder and CEO of Tipple, stated that the aim is to simplify cross-border alcohol commerce, especially as producers reassess their strategies for international scaling.
“The spirits industry has become far more international, but distribution infrastructure is still incredibly fragmented,” Bara explained.
“Brands today want more flexibility, more visibility and more direct access to the market. Whether that’s selling duty-paid into retail or moving stock under bond between EU countries, businesses are looking for infrastructure that removes complexity rather than adding to it.”
Dublin-based Tipple was founded in 2021 and operates in nine international markets: the UK, Ireland, France, Germany, the Netherlands, Austria, Belgium, Denmark, and the US.
The company’s recent B2B partnerships include managing European expansion for Au Vodka and supporting the growth of the non-alcoholic aperitif brand Botivo across Europe.
Last year, Tipple raised €4 million (US$4.7m) in seed funding to continue its mission to make the spirits industry more tech-efficient.
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