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Żubrówka reveals two new flavours
Polish brand Żubrówka Vodka has expanded its range by introducing two new expressions: Mango & Passion Fruit, and Raspberry, both crafted with expert precision.
Renowned globally for its distinct flavour and quality, Żubrówka lives up to its as the one of the best-selling vodka brands in the world, according to The Brand Champions 2024 report. The brand has established a celebrated range of flavoured 30% ABV spirits under its Fresh Żu line, such as Sour Apple, Sour Lemon, Refreshing Mint and Lime Cherry vodkas. In September this year, Żubrówka expanded the line with Soda Żu, a ready-to-drink (RTD) product made with its iconic Bison Grass vodka.
Żubrówka Mango & Passion Fruit, and Raspberry are offered at 37.5% ABV in 500ml bottles and join the brand’s portfolio as fresh takes on exotic flavours. Offering the perfect combination of fruity delights, the two new expressions are designed to suit both lovers of traditional flavours and those seeking new, exotic experiences. Żubrówka’s new fruity flavoured vodkas are distinguished by their unique flavour, which makes them perfect for both cocktails and serving in the form of shots.
The first of the duo, Żubrówka Mango & Passion Fruit, is distinguished by its balanced taste, providing a unique aroma and an explosion of fruity sensations with every sip. Mango fruit is known for its natural sweetness and creamy texture and brings velvety, warm notes to the vodka expression, balanced by the light acidity and refreshing character of passion fruit. Żubrówka Raspberry, with its full flavour of raspberries, stands out for its perfectly balanced fruit profile, offering an intense aroma of fresh berries while maintaining subtle sweet and sour tones. Both expressions are the perfect choice for any occasion when we want to add a touch of exoticism and flavour to our drinks.
The brand’s representative praised the new flavoured vodka duo: “Our new products were created in response to the changing preferences of our consumers, who are increasingly turning to fruity and refreshing spirits. Żubrówka Mango & Passion Fruit offers a new interpretation of the classic flavoured vodka in a tropical edition.
“On the other hand, Żubrówka Raspberry is the sweetness of classic Polish fruits. We believe that these duets of flavours will appeal to both fans of classic Żubrówka and those looking for new, surprising combinations.”
In April this year, the vodka brand introduced a new design and slogan for its flagship Bison Grass and Biała products, titled ‘Serve the Wild’.
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