Harry Redknapp offers free BuzzBallz for World Cup
Sazerac is giving away 21,866 free BuzzBallz in the UK this summer – one for every day since England men’s team last lifted the trophy in 1966.
Former football player and manager Harry Redknapp is fronting the campaign, which is called ‘Show Us Your (Buzz)Ballz’.
BuzzBallz is asking England supporters to capture the ‘fun, humour and spontaneity’ of following the team during a major tournament.
To enter, fans of legal drinking age can upload a photo or video showing ‘where (and how) their BuzzBallz are turning up during the tournament in a funny, spontaneous or unexpected way’.
Suggested ideas include recreating iconic football moments with a BuzzBall or placing one in an unexpected place on matchday.
As part of the campaign, the ready-to-drink (RTD) brand conducted research that found 70% of England fans believe football has become ‘too serious’ in recent years.
Furthermore, 43% of fans believe supporters now overanalyse everything, while almost three in 10 (29%) feel football has become too commercial.
Many added that they miss the ‘fan culture, personalities and memorable chants’ that once defined major tournaments.
Redknapp said: “Tournament football should be about mates, memories and having a laugh. Everyone gets so wrapped up in the pressure and expectation now, but some of the best football moments come when fans are just enjoying themselves.
“That’s what I like about this project with the fans – it’s a bit outrageous, it doesn’t take itself too seriously, and hopefully we’ll see some properly creative entries from fans over the summer.”
Fans can enter by filling out the entry form in Harry Redknapp’s Instagram account bio. After an age verification check, selected winners will be delivered a crate of BuzzBallz every second month for 12 months.
Jess Scheerhorn, president of BuzzBallz, added: “BuzzBallz has always been about bold flavour, big personality, spontaneous fun and ultimately – big, round Ballz.
“So, we wanted to create a project for fans that puts our Ballz and football at the centre, encouraging creativity, embracing their spontaneous sides, and celebrating the occasion responsibly this summer.”
On-trade bookings for England’s first World Cup game yesterday (17 June) were up by 293%.
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