Dr Yanni’s Magic Foamer expands European presence
Brand Venture has partnered with EMZ Drinks and Simba Invest to introduce Dr Yanni’s Magic Foamer, a plant-based foaming solution, to the Czech Republic and Romania.
EMZ Drinks will distribute the foamer in the Czech Republic, and Simba Invest in Romania.
Brand Venture, the strategic brand accelerator behind Dr Yanni’s Magic Foamer, is supporting this next phase of growth. The Brand Venture portfolio benefits from the firm’s expertise in building global beverage brands and developing new routes to market.
Jan Bernd Koster, partner at Brand Venture, said: “At Brand Venture, we champion products that bring real innovation and purpose to the beverage industry. Dr Yanni’s Magic Foamer embodies that vision – natural, sustainable, and genuinely useful behind the bar.”
The product’s launches in the Czech Republic and Romania are said to demonstrate Brand Venture’s commitment to connecting innovative products with the appropriate distribution partners across key international regions.
Samir Loza, founder of Dr Yanni’s Magic Foamer, added: “We’ve always believed that great drinks shouldn’t come at the expense of sustainability or quality. Partnering with EMZ Drinks and Simba Invest allows us to bring that vision to even more bars and bartenders across Eastern Europe.”
Dr Yanni’s Magic Foamer launched three years ago as an alternative to egg whites or synthetic foaming agents.
The plant-based product is both odourless and flavourless, providing long-lasting foam that allows bartenders to create texture, balance, and visual appeal in cocktails.
Milan Soula, owner of EMZ Drinks, commented: “We’re excited to introduce Dr Yanni’s Magic Foamer to the Czech bar scene. It’s innovative, high-quality, and brings real value to bartenders.”
Meanwhile, Mircea Mandrila, CEO of Simba Invest, added: “We’re proud to bring Dr Yanni’s Magic Foamer to Romania. It’s a unique, plant-based solution that elevates cocktails and aligns perfectly with our focus on innovation and authenticity.”
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