Jack Daniel’s Blackberry lands in UK
Brown-Forman is bringing its new flavoured Jack Daniel’s variant to the UK in time for the festive season.
The blackberry variant launched in the US last month, joining a portfolio that includes Honey, Fire and Apple.
The brand said the UK launch follows ‘great demand’ in the US.
Master distiller Chris Fletcher said: “The smooth, well-rounded finish of our Tennessee whiskey makes it one of the most versatile expressions to pair with unexpected flavour. By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends, and perfect for any season.”
The expression is made with the distillery’s Old No. 7 Tennessee Whiskey, which is distilled in Lynchburg with a mash bill of 80% corn, 12% malted barley, and 8% rye. The resulting whiskey is then infused with a fresh blackberry flavour before bottling. It has an ABV of 35%.
Jack Daniel’s Tennessee Blackberry will be available from Tesco this week, with a suggested RRP of £26.50 (US$35.60) for a 750ml bottle.
The Tennessee whiskey brand follows in the footsteps of Crown Royal, which launched a blackberry flavour last year.
During a conference call in June for Brown-Forman’s full-year financial results, CEO Lawson Whiting called blackberry a “globally recognised, well-established flavour trend”.
He said: “We’ve been strategic and purposeful with our innovation, using consumer insights and trends to give consumers the opportunity to explore and discover within the Jack Daniel’s family.”
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