Auténtico Nativo unveils brand refresh
Panamanian rum brand Auténtico Nativo will officially introduce its new design at this year’s Bar Convent Berlin (BCB), held on 6-8 October.
The refresh features a new bottle design and updated label aesthetics, which aim to align Auténtico Nativo’s visual identity with its premium positioning in the international market.
Ricardo González, co-founder of the brand, said: “Auténtico Nativo has always been about authenticity, heritage, and craftsmanship. Our new image reflects these values while giving the brand a fresh, contemporary look that resonates with today’s consumers worldwide.”
In addition to the reveal, the brand will introduce Elixir rum liqueur to its range at BCB.
At the trade show, visitors can discover Auténtico Nativo’s newly redesigned portfolio, which also includes rums such as 15-year-old, 20-year-old, Overproof 108, Salvaje, and XO.
Earlier this month, the brand showcased its range at two events to enhance its presence in Europe: the Vienna Rum Festival and the Italian Rum Festival.
The BCB Embassy will this year spotlight three key trends: Low & No, Classics, and Next Generation.
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