Cygnet Gin partners with SXSW London
Welsh gin brand Cygnet, co-founded by classical artist Katherine Jenkins OBE, is the exclusive gin sponsor of festival SXSW London.
SXSW London, described as the UK’s first festival dedicated to ‘creativity, culture, and innovation’, will take place in Shoreditch from 2 to 7 June 2025.
Cygnet Gin, co-founded by Jenkins and social-impact filmmaker Andrew Levitas in 2023, will take centre stage as the exclusive gin sponsor at the festival. The gin’s sponsorship is said to align with the values of ‘championing bold ideas, cultural conversation, and boundary-pushing creativity’ that centre SXSW’s mission.
The gin will be available at key venues during the festival, including Shoreditch Electric, Shoreditch Town Hall, Shoreditch Church, and The Truman Brewery.
Festival-goers can experience the Cygnet 2 Sip Martini at the brand’s activation in the Shoreditch Electric Courtyard. Additionally, guests can purchase a limited edition, personalised SXSW decanter of Cygnet 22.
The brand will also offer cocktails during Protein Studios’ private viewings.
In 2024, Cygnet secured listings in some of London’s iconic bars and restaurants, including Gaucho, Lavo, and Sexy Fish. In March this year, it made its Asian market debut in Singapore.
Last month, the brand unveiled a cask-aged Cygnet 77 Gin, which has been matured in Welsh whisky barrels with Manuka honey for more than 12 months. The product’s name is a nod to the number 77’s relation to embracing transformation. It is said to have flavours of juniper, camomile, caramelised Manuka honey and woody notes.
Related news
Papa Salt Gin lands in Austria
Le Tribute is official gin sponsor of SB Travel Retail Party
