BTS: The Spirits Business Hub at ProWein 2025
The Spirits Business presented three days of seminars at ProWein this year, curated to uncover the latest trends, innovations and challenges shaping the industry.
Located in the Same But Different hall at ProWein, The Spirits Business Hub hosted a cocktail bar in partnership with Thomas Henry tonics and mixers, powered by The Rumah bar team from Rotterdam in the Netherlands.
The series was titled Spirited Conversations: Insights with The Spirits Business and Industry Leaders.
Talks included a deep dive into the inaugural ProSpirits Report, how the vodka category has asserted global dominance, how AI-driven software is driving personalised experiences, and the impact tariffs could have on the global spirits sector.
Furthermore, the hub also hosted a Q&A and whiskey tasting with The Vampire Diaries actor and co-founder of Brother’s Bourbon Ian Somerhalder.
Below, we’re sharing a sneak peek into the three-day extravaganza – and from tomorrow (Tuesday 15 April), we’ll be sharing every session from The Spirits Business Hub at ProWein in full. So, if you were unable to make this year’s trade fair, or if your schedule didn’t allow you to attend certain sessions, we’ll have you covered.
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Click the video below to watch The Spirits Business Hub highlights from ProWein 2025.
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