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Pampero rum names new UK distributor

Fortitude Drinks has secured exclusive distribution rights for Gruppo Montenegro-owned Pampero rum in the UK. 

Pampero rum
Venezuelan rum brand Pampero has partnered with Fortitude Drinks UK

Fortitude Drinks UK was founded last October by Kliro Capital Partners and its subsidiary, Intercontinental Brands (ICB).

The partnership supports Fortitude Drinks’ commitment to bringing quality spirits to UK consumers and trade partners.

With the new distribution deal, Pampero offers UK consumers access to its range of expressions: Blanco, Especial, Selección, and Aniversario.

Nick England, managing director of Fortitude Drinks UK, said: “Pampero’s legacy of quality and authenticity perfectly aligns with our mission to provide UK consumers and partners with exceptional spirits worldwide.

“We are confident this partnership will deliver strong results and help grow Pampero’s reputation in the highly competitive UK market.”

Italy’s Gruppo Montenegro purchased the Venezuelan rum brand from Diageo in July 2024.

Marco Seminaroti, Europe director of Gruppo Montenegro, commented: “The Pampero acquisition strengthens Gruppo Montenegro’s international growth ambitions with a brand of strong quality and heritage, the first Venezuelan rum aged for more than two years.

“We are committed to long-term sustainable growth and look forward to unleashing Pampero’s full potential in the UK.”

Earlier this month, Fortitude Spirits Group introduced a new design for Hawksbill Caribbean Spiced Rum to highlight its support for sea turtles.

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