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Hawksbill rum’s new design spotlights conservation
By Miona MadsenFortitude Spirits Group has introduced a new design for Hawksbill Caribbean Spiced Rum to highlight the brand’s support for Hawksbill sea turtles.

The spiced rum brand donates 10% of profits to the Barbados Sea Turtle Project.
Hawksbill offers four expressions: Island Spices, Pineapple Core, Mango Peel, and a new Banana Skin Caribbean Spiced Rum.
All of the brand’s rums are made with a blend of rums sourced from Guyana and Trinidad, and a unique blend of spices.
The new design spotlights the brand’s commitment to supporting Hawksbill sea turtles.
The bottles are made with 100% post-consumer recycled glass, plant-based inks and seals, labels made from recycled sugarcane fibre, and corks crafted with waste materials.
Each flavoured expression is also made using fruit that would have otherwise gone to waste, helping the brand further minimise its environmental impact.
Along with the rebranding, the rum has also secured a listing in 130 Booker Depot stores across the UK.
According to the brand, Hawksbill Rum is one of the biggest-selling spiced rums on Amazon UK.
Each expression has an ABV of 37.5% and retails for £27 (US$33) for a 700ml bottle.
Hawksbill Caribbean Spiced Rum was launched in 2021 and draws inspiration from ‘the laid-back charm of the Caribbean, the people’s lively spirit’ and the ocean.
The rum brand is owned by Intercontinental Brands (ICB) Distillers, which established UK distributor Fortitude Spirits Group with its parent company, Kliro Capital Partners, in October 2024.
In 2023, The Spirits Business listed 10 spirits brands supporting conservation projects worldwide.
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