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Nemiroff adds Fulham to football partnerships
Ukrainian vodka Nemiroff has added Fulham FC to its ever-increasing list of English Premier League sponsorship deals.
After announcing multi-year partnerships earlier this month as the official vodka sponsor of Aston Villa, West Ham United and Everton, Nemiroff has now added West London-based Fulham FC to its portfolio of football club sponsorships.
For Fulham, Nemiroff represents its first-ever official vodka partner.
The multi-year deal is part of the vodka brand’s UK expansion and on the global Premier League stage.
The partnership made its debut at Fulham’s home game against Wolverhampton Wanderers on 23 November, showcasing the premium vodka brand through onsite activations and fan engagement opportunities at Fulham Pier.
Jon Don-Carolis, commercial director at Fulham Football Club, commented: “We’re thrilled to welcome Nemiroff to the Fulham family as our pioneering premium vodka partner. We are excited to bring new and exciting experiences to our fans, as well as furthering the important message around responsible drinking.”
In addition to a presence on matchdays, the partnership extends to Fulham’s digital platforms and social content, amplifying the brand’s reach to football fans worldwide.
Fans can enjoy Nemiroff vodka on matchdays in hospitality areas and the Riverside Stand at its home ground, Craven Cottage. Beyond matchdays, the vodka will also be featured across bars and restaurants in the soon-to-open Fulham Pier.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Becoming Fulham’s first-ever official vodka partner is an exciting opportunity to showcase Nemiroff’s heritage and craftsmanship to a global audience. Fulham’s strong community spirit and ambition align perfectly with our brand values, and we look forward to creating unforgettable moments for fans on and off matchdays.”
With its presence on five continents, the Nemiroff’s collaboration with Fulham Football Club reinforces its dedication to connecting with new audiences. The brand has aims of becoming a top-five premium vodka.
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