Mintis Gin announces Christmas campaign

Italian gin brand Mintis has launched a new holiday campaign and gift set, complete with a branded gin and tonic balloon glass.

Available in all four flavours – Originale, Clementine, Amarena Cherry, and Ribesa Blackcurrant – the set includes a gin and tonic glass that has been decorated with mint leaves to express the ‘minty freshness’ of the gin, as well as its 100% natural ingredients list.

The gift set launch is accompanied by a social media campaign, ‘Make this Christmas unforgettable,’ led by TikTok and Instagram influencer Tery Kratoch.

Stepan Stanek, co-founder of Mintis Gin, said: “We have created this design gift set so that the gift recipient can enjoy the 100% natural taste of real fruit and herbs in a glass that highlights the fresh and unforgettable taste of Mintis Gin.”

Mintis gin is made with Pancalieri mint, which is internationally recognised as one of the world’s best mints. It was chosen to give Mintis Gin its unique smell and taste, and cultivated near the brand’s distillery.

The spirit is distilled in a custom-made vacuum-still for eight hours at 60℃ – a lower temperature than traditional methods which is said to preserve the gin’s aromatic and fresh flavour and have a lower environmental impact.

Mintis made a splash at The Gin Masters 2022 blind-tasting competition when it was awarded two Gold medals for its Amarena and Clementina expressions.

Mintis Gin was launched in 2021 and is available in more than 27 countries worldwide, including the US, Denmark, the UK and Ukraine.

Earlier this year, Mintis’ sister brand, Serum Rum, launched two luxury gift boxes for its Gorgas and Ancon Panama rum expressions.

The flavoured spirits sector has been forecast to be valued at US$50.77 billion by 2029.

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