The Drinks Bureau partners with Fear Scream Park
Ready-to-drink (RTD) cocktail company The Drinks Bureau will serve its range at Avon Valley’s Halloween activation, The Fear Scream Park.
The move is the brand’s debut into the events and experiences space.
Created by mixologist Frankie Snobel, The Drinks Bureau’s range includes the Espresso Martini and Spicy Margarita, which were awarded Masters at The Pre-Mixed & RTD Masters 2023; the Passion Fruit Martini, which won Silver; the newly launched Lychee Martini; the Strawberry Daiquiri; and the non-alcoholic Shirley Temple and its alcoholic counterpart the Dirty Shirley.
Snobel, founder of The Drinks Bureau, said: “Our seriously tasty cocktails are the perfect partner for events – with two flexible formats to suit the space. We’re super excited to be working with the popular Fear Scream Park and can’t wait to take part in the fun this year.”
The 2024 season of Fear Scream Park opened on 11 October for 11 ‘heart-stopping nights’.
Visitors can enjoy The Drinks Bureau’s cocktails while braving five scare attractions across two immersive zones.
The ‘wicked partnership’ means that guests can sip on cocktails while they scream their way through the thrills and chills.
All the bars on-site will be using The Drinks Bureau’s 1.5-litre bag-in-box solutions and 150ml cans from the whole range will be served from stations throughout the park. With The Drinks Bureau’s sippable cocktails in hand, visitors are guaranteed a #ABloodyGoodNight.
The RTD company plans to use the Halloween collaboration as a launchpad for future events and experience partnerships.
Earlier this year, The Drinks Bureau debuted in the UK on-trade with a partnership with Greene King.
Last month, the brand partnered with Uber Boat, WHSmith, and airport terminals to make its canned cocktails available to UK travellers.
At the upcoming The Spirits Business Awards 2024, The Drinks Bureau is a nominee in the Speciality (Low & No/Liqueurs/Pre-Mixed/Other) category.
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