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Top 10
SB’s most-read stories in July
Top 10 lists, superstar launches and artificial intelligence news kept SB’s audiences rapt in July.
A trio of Scotch whisky releases also made our most-read list last month, while an undisclosed investment from a big spirits group also made headlines.
Keep scrolling to discover what got our audience clicking in May.
Gallo invests in mezcal and rum
It was great news for mezcal brand Derrumbes and Puerto Rican brand Ron del Barrilito in July, when Spirit of Gallo invested in both. The details of the investment, including price and stake, were undisclosed. The move marked a return to the super-premium rum sector for Gallo, which had distributed Venezuelan brand Diplomático until January 2023.
Top 10 cocktail recipes for July
The at-home bartenders were feeling keen last month, with our recipe roundup making the top 10 most-read list. From a spicy Tequila option for the sunshine to a traditional Old Fashioned for the night-time, there were cocktail serves to suit everyone.
Top 10 spirits launches in June
There was another top 10 making our most-read list last month – this time it was our pick of the new spirits launches from June. Highlights included a 100-year-old Cognac and a gin specifically designed for Negronis.
Glenmorangie reimagines The Original
Age statements are an interesting topic in Scotch whisky – and something we discussed further in this month’s magazine. In July, Moët Hennessy-owned Glenmorangie upped the age of its flagship Original whisky from 10 years to 12, stating that the extra 24 months ‘turn up the volume’ on the expression’s signature notes.
Royal Salute unveils 62 Gun Salute collection
Pernod Ricard-owned Royal Salute made headlines last month with a trio of whiskies inspired by the 62-gun salute at the Tower of London. The range includes the brand’s Original Reserve, as well as an American oak-finished expression and a peated whisky.
The Singleton debuts GTR whisky range
Next up on the list is another whisky launch – this time from Diageo-owned The Singleton. The collection is exclusive to global travel retail (GTR) and features four whiskies inspired by the earth’s ‘fertile grounds’ and ‘diverse ecosystem’. They will be rolling out across the world in the next few months, so make sure to check out duty free.
Dr Dre and Snoop Dogg’s RTDs land in UK
Hip-hop icons Dr Dre and Snoop Dogg made a splash in July with the UK launch of their ready-to-drink (RTD) cocktails, Gin & Juice. Perhaps more exciting than the drinks was the launch event in London, where Eminem made a surprise appearance.
Is this the next big drinking trend?
Our deep dive into the potential next big drinking trend captured readers’ attention in July. Data revealed that ‘baby’ versions of alcoholic drinks could be the next hot thing, with 63% of Brits seeking them out. The Baby Guinness is the most well-known, but Licor 43 is aiming to popularise the Baby Lager, made by blending the Spanish spirit with a cream liqueur.
Top 10 award-winning Tequilas
Tequila enthusiasts flocked to our roundup of the top 10 award-winning Tequilas in July. The list highlighted a variety of expressions that were recognised for their exceptional quality and taste in The Global Spirits Masters Competition. From blanco to añejo, there was a winning Tequila for every occasion.
Johnnie Walker offers custom AI bottles
Innovation in the spirits industry reached new heights last month with Johnnie Walker’s introduction of custom AI bottles. Visitors to the Johnnie Walker brand home in Edinburgh will be able to co-design a whisky bottle with AI, answering three simple questions that will influence the outcomes.
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