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818 Tequila expands presence in Europe

Kendall Jenner’s 818 Tequila has signed a distribution deal with Salud Spirits for the Netherlands and Austria.

818 Tequila
Kendall Jenner launched 818 Tequila in 2021

Maria Kitsati and Lieke van Vliet will manage Salud Spirits in each country.

“This was just the missing link in our portfolio to have a great Tequila with lots of potential for our off- and on-trade markets,” said the pair.

“Sales have already taken off for a few weeks, and within the period to come, you will find 818 in the better accounts across both countries. The brand fits perfectly with our vision of differentiation and focusing on extra premium spirits. We are very much looking forward to elevating the experience on 818 Tequila.”

Salud’s wide portfolio includes other celebrity spirits such as Crystal Head Vodka and Don Hombres mezcal.

818 Tequila was created by reality star and model Kendall Jenner in 2021, naming the brand after her area code, which is also where the brand’s agaves come from.

With sustainability and transparency at the centre of the brand, the range consists of four expressions: blanco, reposado, añejo and Eight Reserve, a blend of eight-year-old añejo and extra añejo Tequila aged in French and American oak barrels.

Following the initial launch in the US in May 2021, the brand has quickly become one of the best-selling Tequilas worldwide. It is reportedly China’s best-selling premium Tequila brand.

818 Tequila entered the UK market in early 2023 and immediately faced unexpected demand, with sales rising 150% above predicted levels within 12 days of launching.

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