Radico Khaitan partners with Bemakers

Indian spirits group Radico Khaitan will work with Danish distribution platform Bemakers to enhance its European business.

Radico Khaitan has more than 15 international and domestic brands, spanning brandy, rum, whisky, vodka and gin, and exports to more than 85 countries.

It most recently announced the release of a dark rum under The Kohinoor Reserve brand.

Kunal Madan, vice president of international business at Radico Khaitan, said: “We believe Bemakers are the ideal fit for our business model, with its excellent infrastructure and capable team to execute our vision.”

Bemakers will support the firm by bolstering existing distribution and expanding its direct-to-consumer opportunities.

Morten R Stengaard, CEO and co-founder of Bemakers, added: “We are proud to see such a strong brand and experienced distillery like Radico Khaitan choosing Bemakers as its European consolidator, providing a gateway into the European market that can strengthen its existing European efforts.

“I also find that there is a great match between our two companies – Radico is ambitious, creative, and provides an alternative to an already established category, just like what we are doing here at Bemakers when it comes to direct beverage distribution.”

Other brands that have recently partnered with Bemakers include Luchino vodka, Burning Barn rum and Scotch brand Wee Smoky.