Lucas Bols names new US distributors
The North American arm of Lucas Bols has partnered with four new distributors in the US as it completes its strategic market overhaul.
The company has selected Johnson Brothers, Martignetti Companies, Reyes Beverage Group, and Southern Glazer’s as its new distribution partners in various markets across the US.
The four companies will take over Lucas Bols’ distribution in the US from Republic National Distributing Company (RNDC), as the partnership comes to an end in 24 states.
Lucas Bols has expressed appreciation to RNDC for its years of partnership and dedication to the portfolio.
As of 1 June, Reyes Beverage Group has taken over the Dutch spirits group’s distribution in five states: Arizona, Hawaii, Louisiana, Oklahoma, and Texas.
Johnson Brothers will represent the Lucas Bols portfolio in Iowa, Minnesota, North Dakota, Nebraska, South Dakota, and Wisconsin, starting 1 July.
In addition to existing agreements in Connecticut, Massachusetts, Maine, New Hampshire, and Vermont, Martignetti Companies will manage Lucas Bols products in Alabama, Idaho, Michigan, Mississippi, Montana, North Carolina, Ohio, Oregon, Utah, West Virginia, and Wyoming as of 1 July.
Southern Glazer’s will expand its partnership in Arkansas to include the distribution of Lucas Bols’ portfolio in Alaska, Indiana, Kentucky, and Washington.
These strategic alignments aim to position Lucas Bols as a platform for continued growth through partnerships, portfolio development, and strategic transactions that will create long-term value across the US market.
The company continues to be represented by Breakthru Beverage Group (BBG) in 11 states: California, Colorado, Delaware, Florida, Illinois, Maryland, Missouri, Nevada, Pennsylvania, South Carolina, and Virginia, as well as Washington DC.
Lucas Bols owns brands such as Bols Liqueurs, Galliano, Tequila Partida, Passoã, Pallini, and non-alcoholic ‘spirit’ Fluère.
Last month, the firm launched a new cocktail solutions platform in the US called Stock Your Home Bar.
Earlier this year, Lucas Bols appointed Paragon Brands as its distributor in the UK.
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