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Moth debuts new canned cocktails
Ready-to-drink (RTD) cocktail brand Moth has expanded its range with two new expressions: a Cosmopolitan and a Paloma.
The brand said it has found particular success with Tequila and vodka in the UK, with its Margarita holding a 73% share of its category.
On the whole, it is the UK’s fastest-growing RTD brand.
The Cosmopolitan (14.9% ABV) and Paloma (10% ABV) join eight other canned cocktails in Moth’s lineup, which comprises a Margarita, Espresso Martini, French 75, Piña Colada, Aperitivo Spritz, Negroni, Mojito and an Old Fashioned.
The Cosmopolitan is packaged in a 125ml can and has ‘tart-sweet and chic’ tasting notes, while the Paloma comes in a 200ml can and is described as ‘juicy, zesty and zippy’.
Rob Wallis, Moth’s co-founder, said: “Following the popularity of Moth Margarita – being the UK’s number-one Margarita and holding 73% share – and the Espresso Martini, we’re excited to expand our vodka and Tequila range, with a Cosmopolitan and Paloma – two new delicious cocktails that can be served without fuss and enjoyed any time, anywhere.
“These two new additions to our range mean we now have 10 cocktails in a can for consumers to enjoy – so, whether it’s a tarty sweet Cosmopolitan, a juicy Paloma, a sharp Margarita or a smooth Espresso Martini, we have a cocktail for every taste and occasion.”
The cocktails are available nationwide in the UK at Waitrose for £3.99 (US$5) and Sainsbury’s for £3.95 (US$5), and are both served in the brand’s recyclable cans.
Last year, Moth received B Corp status, becoming the first premium British RTD brand to do so.
Its Margarita emits 33.54% fewer greenhouse gas emissions than a freshly made cocktail.
Sarah Holland, spirits buyer at Waitrose, added: “Following the impressive success of Moth in Waitrose, we’re delighted to be sharing two new Moth cocktails.
“The popularity of premium RTD cocktails is showing no signs of slowing and I’m sure the new Cosmopolitan and Paloma – two popular drinks – will add further to the success of the brand and be a big hit with Waitrose customers.”