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Casa Redondo teams up with Sprithöker
Portuguese producer Casa Redondo has partnered with spirits distributor Sprithöker to expand Per Se apéritif’s presence in Germany.
The collaboration builds on the Portuguese brand’s success in Southern Germany, Casa Redondo said.
With an ABV of 14.5%, Per Se is made with 24 botanicals and can be enjoyed neat or in cocktails. The brand is said to ‘capture the serene beauty and vibrant culture of Southern Europe’.
Sprithöker’s portfolio of spirits includes a rum from Venezuela, Italian liqueurs, Irish whiskeys, and spirits from New Zealand.
The Portuguese company said the partnership with Sprithöker marks a ‘significant step’ in its journey to bring the ‘unique flavours and spirit of our brand to new audiences’.
Casa Redondo will also continue its partnership with retailer City and More in Germany.
Casa Redondo is the exclusive international distributor of Portuguese liqueur Licor Beirão, the country’s leading spirit, which is sold in 70 markets.
Founded in 1929, the distribution firm is managed by the Redondo family. The firm was formerly known as Liquid Company and changed its name as part of its global expansion strategy.
Casa Redondo’s distribution portfolio of Portuguese spirits also includes Aldeia Velha brandy, and The Foxtale, one of the country’s leading gin brands.