Liquid Company rebrands to Casa Redondo

Portuguese spirits distributor Liquid Company has changed its name to Casa Redondo International as part of its ambition to expand globally.

Casa Redondo is the exclusive international distributor of Portuguese liqueur Licor Beirão, the country’s leading spirit, which is sold in 70 markets.

The company said the name change reflects the firm’s goal to expand and distribute Licor Beirão worldwide.

Founded in 1929, the distribution firm is managed by the Redondo family.

Third-generation family member Daniel Redondo, CEO of Casa Redondo, said: “With this transformation, we embark on an exciting new chapter, rebranding Liquid Company.

“Nestled within these walls is not just a house; it’s the international ambition to elevate Portuguese spirits, embracing heritage and expanding horizons into the third-generation leadership of the Redondo family.

“Casa Redondo embodies our audacious international vision – a testament to our century-long legacy of craftsmanship, brand creation, and building exceptional experiences.

“Rooted in Portugal, the word ‘casa’ (home) signifies our commitment to preserving our deep know-how, unwavering quality standards, and the art of crafting remarkable brands.”

Casa Redondo’s distribution portfolio of Portuguese spirits includes Per Se apéritif, Aldeia Velha brandy, and The Foxtale, one of the country’s leading gin brands.

It also distributes Portuguese wine brand Adega Portalegre.

Casa Redondo will exhibit at Bar Convent Berlin next week (9-11 October).