Langley’s Gin lands in Lebanon

Charter Brands-owned Langley’s Gin is pursuing its global expansion strategy and is now available in Lebanon through distributor Fawaz.

Both Asia and the Middle East are seen as key markets for Charter Brands, as it looks to further increase Langley’s international footprint this year.

Langley’s is already available in 35 markets, including Turkey, France and the Netherlands.

Arkaitz Giménez, sales director at Charter Brands, said: “While Europe remains integral to our operations, our established presence in important APAC [Asia Pacific] and LATAM [Latin America] markets underscores our commitment to global growth.

“In each market, we’re dedicated to partnering with top-tier importers to further establish Langley’s Gin. Despite fierce competition, our dedication to delivering value worldwide, alongside our sustainability initiatives, reinforces our position as a respected independent brand.”

Other spirits that Charter Brands distributes include Noble Coyote mezcal and El Tequileño Tequila.

Giménez added that the collaboration with Fawaz, a Beirut-based distributor, not only strengthens its efforts with other brands in its portfolio, but also “promises great things ahead”.

Langley’s is both B Corp-certified and recognised as a climate-neutral business by The Change Climate Project. Achieving these two statuses is part of the brand’s long-term goal of becoming the ‘most responsible, accessible gin brand’ in the market.

Fawaz’s spirits sales manager, Samer Romanos, also spoke of bringing Langley’s to the Lebanese market and its partnership with Charter Brands.

Romanos commented: “Gin is the third biggest spirits category in Lebanon, coming after whisky and vodka, and it goes without saying that our first choice was Langley’s Gin.

“The quality of the gin, its refinement and commitment to its craft made us choose the brand among others. At Fawaz we are dedicated to curating a portfolio that exemplifies excellence, and Langley’s Gin perfectly aligns with our vision.

“With its rich heritage, meticulous and traditional distillation process, and unparalleled flavour profiles, Langley’s Gin presents a thrilling opportunity to elevate our range and offer consumers an unforgettable gin experience.

“Together, with Charter Brands, we look forward to creating memorable moments and shaping the future of the spirits industry.”