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SB’s most-read stories in October

Whisky news was what drew The Spirits Business’ online readers in October, with nine of our top 10 stories about whisky brands.

Whisky glass in the sunset
New limited edition whiskies were among our top stories in October

With multiple new celebrity-backed brands and distillery openings and reopenings, it’s unsurprising our readers couldn’t get enough.

Keep scrolling to discover what our readers were clicking on in October.

10. Michael Bublé releases whiskey

Michael Bublé

Christmas came early for Michael Bublé fans, with the singer-songwriter revealing he has created a whiskey brand with some help from master distiller and blender Paul Cirka.

Fraser & Thompson is a North American whiskey that blends both Canadian whisky and Kentucky Bourbon. The expression is blended and bottled by Heaven Hill Distillery in Bardstown, Kentucky.

Read the full story here.

9. Yamazaki Distillery to reopen to public

Yamazaki Distillery revamp

Suntory Spirits has today (1 November) reopened its renovated Yamazaki Distillery to the public, and it seems many of you were making plans to visit when it was announced in October.

Located on the outskirts of Kyoto in Japan, the Japanese whisky distillery will offer two new-look tours to visitors.

The company said it has invested 10 billion JPY (US$77 million) into both its Yamazaki and Hakushu distilleries to celebrate its 100th anniversary.

Read the full story here.

8. Diageo launches RTD line

Diageo The Cocktail Collection- Ketel One Cosmopolitan, Ketel One Espresso Martini and Tanqueray Negroni

The ready-to-drink (RTD) boom shows no sign of slowing, and it seems our readers aren’t tired of new options yet.

Diageo’s new bottled range features classic cocktails made with the company’s brands, including a Ketel One Vodka Espresso Martini and a Tanqueray Gin Negroni.

The new releases join Bulleit Bourbon’s bottled Manhattan and Old Fashioned cocktails, which launched last year.

Read the full story here.

7. Johnnie Walker fifth most valuable brand in UK

Scotch brand Johnnie Walker has proven it is a great British success story after being named the fifth most valuable brand in the UK by Kantar.

The Diageo-owned brand was one of only three alcohol brands to make the list (another being Gordon’s gin, also owned by Diageo).

The whisky brand was valued at US$10.9 billion.

Read the full story here.

6. Pernod to build Islay whisky distillery

Islay distillers are going to be given a run for their money now that Chivas Brothers, the Scotch whisky arm of Pernod Ricard, has revealed plans to open its first distillery on the island.

The site will focus on making Islay single malt and will also be carbon neutral, in line with the company’s ambition to be carbon neutral across all of its facilities by the end of 2026.

Read the full story here.

5. Floyd Mayweather releases whisky range

Floyd Mayweather Good Money Whisky copy

First it was Tequila, then gin and now it’s whisky’s turn for a touch of celebrity.

Former boxer Floyd Mayweather Jr has launched Good Money Whisky, with plans to be in 44 states by the end of next year.

The new collection comprises two whiskies: a five-year-old blended whisky and a 10-year-old rye.

Read the full story here.

4. Rampur expands Jugalbandi whisky line

Radico Khaitan

This month Radico Khaitan added three Indian whiskies to its range: two limited edition single malts, The Jugalbandi #3 and #4, and the 2023 edition of its Rampur Select.

Initially launching in the UK, the new Jugalbandi expressions will also roll in the US, EU, Singapore and global travel retail.

Read the full story here.

3. Glenfiddich releases 1973 whisky in UK

Glenfiddich 1973 whisky bottle

Scotch brand Glenfiddich added to its Archive Collection with a limited edition 49-year-old whisky.

The liquid was taken from a refill American Oak cask and has an aroma of ‘French polish in an old sweet shop’.

With only 83 bottles available, it’s unlikely many – if any – who clicked this article managed to get their hands on one.

Read the full story here.

2. Sukhinder Singh on selling The Whisky Exchange

Nicolas Oudinot, Rajbir Singh, Sukhinder Singh and Olivier Gasperin

In 2021, news broke that Pernod Ricard had bought family-owned brand The Whisky Exchange for an undisclosed amount. Two years later, our readers were eager to hear all about the future of the firm and what the Singh family will be doing next.

Talking about his and his brother’s decision to sell the company to Pernod Ricard, Sukhinder Singh said: “We were happy we were going to give it to someone in good hands, a company that has similar family values to us.”

Read the full story here.

1. Jameson hits the right notes


Our top story last month saw whisky and rum come together with Jameson Remixed Caribbean Beats.

The new expression is the result of a 21-year commitment to maturation in rum-seasoned casks, and you were all keen to hear about master distiller Kevin O’Gorman’s process and tasting notes.

Read the full story here.

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