Close Menu

Johnnie Walker is fifth most valuable brand in UK

Diageo-owned Scotch whisky Johnnie Walker was named the fifth most valuable brand in the UK with a value of US$10.9 billion.

Johnnie Walker
Johnnie Walker is the world’s biggest-selling Scotch whisky brand

According to the Kantar BrandZ Most Valuable UK Brands 2023 report, the blended Scotch brand entered the top five for the first time after rising by four places ­– a value increase of 32%.

Telecommunications company Vodafone topped the list of the UK’s top 75 most valuable brands, followed by HSBC, Shell and BP.

Another Diageo-owned brand, Gordon’s gin, took the 52nd spot. The gin brand held the same position as last year, falling by 16% in value to US$1.15bn.

Scottish producer BrewDog was the only other alcohol brand to make the list, maintaining its 61st spot. The company, which produces beer and spirits, saw its value drop by 6% to US$914 million.

Adele Jolliffe, head of brand consultants at Kantar Insights UK, said: “Collectively, the UK’s leading 75 brands are now worth US$242 billion, a fall of 14% year on year, which is largely in line with the annual global trend, which shows a fall of 20%.

“However, in contrast, the most valuable global brands have increased their value by 39% since 2020. For the UK, the figure is just 6%.”

Johnnie Walker was the ninth most valuable spirit brand in the world, according to a report by Brand Finance in July 2023.

In August, Diageo reported double-digit net sales growth for fiscal 2023, driven by its Scotch and Tequila brands.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No