Sir Edmond Gin moves into Indonesia

Dutch brand Sir Edmond Gin has entered the Indonesian market after partnering with PT Mandiri Graha Persada (Mandiri).

Mandiri provides integrated import systems to eight distributors in nine regions of Indonesia.

Fiedel Tewu, brand development manager of Mandiri, said: “Sir Edmond Gin possesses a captivating charm that uniquely blends the sophistication of a classic gin with the delightful essence of bourbon vanilla infusion.

“This exceptional gin takes the palate on a velvety journey, where the smooth juniper notes dance harmoniously with hints of warm vanilla, creating a taste that is both refined and enticing.

“Indonesia has a flourishing cocktail culture and a growing interest in premium spirits, making it an ideal market for Sir Edmond Gin.

“Its smooth and refined flavour profile, coupled with the versatile nature of gin for creating a wide range of cocktails, offers an opportunity to cater to the discerning tastes of Indonesian consumers.”

The gin brand plans to build first in Jakarta and Bali, with development in the surrounding areas to follow.

Co-founder Dominique Makatita said: “We are thrilled to be partnering with PT Mandiri Graha Persada and eagerly look forward to expanding our brand’s reach into Indonesia’s vibrant market.

“Working with its strong and enthusiastic team, we are poised to ignite new possibilities and create a lasting impact that resonates across the archipelago.

“Those who know me well know my fervour for introducing Sir Edmond Gin to Indonesia runs deep. With my family ties to Indonesia and Indonesian heritage, this opportunity feels like a double triumph.

“The prospect of sharing Sir Edmond Gin with the vibrant Indonesian community is not just a business venture; it’s a heartfelt mission close to my roots.”

For every bottle of gin sold, a donation is made to the African Wildlife Foundation to support the charity’s efforts.