Sir Edmond Gin supports wildlife charity

Dutch brand Sir Edmond Gin has partnered with the African Wildlife Foundation (AWF) to offer a donation to the charity for every bottle it sells.

The AWF is an African conservation organisation that focuses on creating opportunities for wildlife and people.

For every bottle of Sir Edmond Gin sold, a donation is made to the AWF to support their efforts.

The brand said its name means ‘protector’, while its gin is inspired by nature and uses plants and herbs to make the spirit.

Dominique Makatita, co-founder of Sir Edmond Gin, said: “Since its establishment in 1961, AWF has been tirelessly focused on combating wildlife trafficking at every stage. Their strategy encompasses reducing opportunities for wildlife trafficking, improving detection capabilities, and strengthening prosecutorial capacity.

“Furthermore, AWF is actively engaged in reducing demand for wildlife products in target countries.

“Recognising the debt owed to Africa’s extraordinary natural heritage, we decided to take action and make a significant impact in safeguarding its wildlife. Our primary objective is to raise awareness and generate funding to support the conservation efforts for African wildlife.

“We firmly believe that our actions today will secure a future where generations to come can continue to experience and cherish these magnificent creatures.”

Last month, Sir Edmond Gin partnered with spirits importer and distributor Fenix Drinks to launch in the Czech Republic.

This year, the brand has already launched in Denmark, France, Poland, Hungary, and Réunion Island, described by the brand as the ‘vanilla capital of the world’, as well as India, Colombia and Indonesia.