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Sponsors to join SB’s Travel Retail Beach Party
By Melita KielyDe Kuyper, Edinburgh Gin, Penderyn Distillery, Three Sixty Vodka and Santa Margherita have been confirmed as sponsors of The Spirits Business’ Travel Retail Beach Party 2023.
The annual Travel Retail Beach Party will take place during the Tax Free World Association (TFWA) World Exhibition & Conference in Cannes, France, on Monday 2 October.
The party will take place at Plage & Restaurant Croisette Beach from 6.30pm to 11pm local time.
Simon Roffe, director of business development at Welsh whisky producer Penderyn Distillery, said: “Penderyn Distillery are delighted to partner with The Spirits Business again and, on this occasion, at the always popular The Spirits Business TFWA Party.
“It’s a great opportunity to relax with industry friends and colleagues and a great chance to share our award-winning single malt whiskies with everyone in such a great setting.”
Sponsor Edinburgh Gin, owned by Ian Macleod Distillers, has a portfolio comprising London Dry gins, flavoured gins, gin-based liqueurs, pre-mixed canned beverages and experimental bottlings. The brand’s award-winning Rhubarb & Ginger Gin sits at 40% ABV.
Dutch liqueurs brand De Kuyper released six ready-to-serve (RTS) drinks as part of its long-term strategy to ‘own the cocktail’ earlier this year.
Meanwhile, sponsor Three Sixty Vodka was named the fastest-growing brand in the premium vodka category in Germany earlier this year, according to Nielsen data. The brand reported 20% growth in the on-trade in 2022.
Santa Margherita Wine Group, which looks after 10 estates across Italy, saw sales surpass €260.4 million (US$276.3m) when its financial results were announced in March 2023.
For further details about The Spirits Business’ TFWA Beach Party, contact Rhiannon Morris: rhiannon.morris@thespiritsbusiness.com.