Tŷ Nant sees sales surge 270%

Welsh water brand Tŷ Nant saw sales soar by 270% in 2022 in the UK, and is aiming to triple its turnover in 2023.

Tŷ Nant Natural Mineral Water reported sales increased by 270% in 2022 compared with 2021, with a two-year compound annual growth rate (CAGR) of more than 104%.

The brand attributed its UK success to premium hospitality, retail and wholesale.

The brand has also expanded its export business and is now available in 20 countries.

Company chairman Raminder Sidhu said: “This impressive achievement is a testament to the hard work and dedication of our team, as well as our commitment to sustainability and the highest quality products.”

New customers for the water brand include restaurant chains Wagamama’s and Tattu in the UK. The brand has also secured a number of partnerships with leading retailers and wholesalers to grow its visibility.

Furthermore, the water producer teamed up with agency Hunt Hanson to rebrand its packaging. The new look incorporates ‘single-estate’ branding to reflect the water’s provenance at the Ty Nant estate, covering more than 200 acres of wild Welsh countryside.

Tŷ Nant is committed to sustainability through its packaging and by sourcing its energy from renewable supplies.

Sponsorship activities, including the Laver Cup tennis tournament and partnership with The Master Chefs of Great Britain, have aided the brand’s visibility among consumers.

Sidhu added: “As we look to the future, The Tŷ Nant Group remains committed to our rapid growth plan and expanding our portfolio of luxury brands. We are excited for the continued growth and success of the company.”

Tŷ Nant Natural Mineral Water is the official water sponsor of The Global Spirits Masters Competitions.