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Italspirits hires advocacy director

Italicus owner Italspirits has named Roberta Mariani as advocacy director.

Roberta Mariani Italspirits
Mariani worked as the global brand ambassador for Martini & Rossi for six years

Mariani brings 15 years of experience within the beverage and hospitality industry to the role, having held the position of global brand ambassador for Martini & Rossi for six years, and worked as part of the opening team for Bar Termini in London.

Giuseppe Gallo, Italspirits founder, commented: “I couldn’t be happier to welcome Roberta to the Italspirits family.

“Her years of experience within the hospitality industry and passion for Italian aperitivo, makes her a perfect fit for Italspirits. I have no doubt Roberta will soon become the leading expert of the Italian drinking culture worldwide.”

Mariani’s responsibilities will include elevating brand experiences, and building equity in the Italicus and Savoia brands through a programme of education and training.

She will take the helm on the Art of Italicus challenge, international bar shows and industry programme. She will also be the main source of knowledge and inspiration for the on-trade moving forward.

Mariani commented: “I have long been an admirer of Giuseppe and what he has created with Italspirits, so I’m extremely excited for the opportunity to join as advocacy director.

“Hospitality is my greatest passion and I’m always looking for new ways to elevate the drinking experience within Italian cocktail culture. I can’t wait to get started and help inspire the next generation of bartenders with Italicus and Savoia.”

The Spirits Business recognised Mariani as one of the top 10 leading female spirits brand ambassadors in 2021.

She currently serves as a judge for the IWSC and Tales of The Cocktail Spirited Awards.

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