Two Drifters Rum partners with BA
UK-based rum brand Two Drifters is now available to pre-purchase on all short- and long-haul British Airways flights via the High Life Shop.
The ‘world’s first’ carbon-negative rum distillery will also make the miniatures of its Two Drifters Signature available to purchase onboard in the Speedbird Café for passengers to enjoy during flights from March.
Gemma Wakeham, Two Drifters CMO, said, “We’re thrilled to be working with a major British airline. It’s really exciting to have our premium, British-made rum onboard the planes of such an important airline, showing that great rum doesn’t have to cost the Earth.”
The Signature Rum is barrel-aged in French oak ex-Madeira casks, which provides the rum with flavours of orange peel and muscovado sugar.
For the ‘perfect serve’ at 30,000 feet, Two Drifters recommends adding a few ice cubes to enhance the flavours, or serving it with a mixer.
In order to ensure that it maintains its goal for remaining carbon negative, the Devon-based Two Drifters Distillery has placed a carbon tax on its products through a partnership with Climeworks, which specialises in carbon removal through carbon-capturing technologies.
The entirety of the Two Drifters distillery is run on 100% renewable energy in an effort to minimise the effect on the environment.
Carbon-neutral packaging and a complete avoidance of plastic means it has less of a ‘tax’ to pay on the carbon it creates.
Two Drifters Signature Rum is available now to pre-purchase from the High Life Shop for £33 (US$40) for a 700ml bottle.
Airline partnerships have been big in 2022. Ready-to-drink cocktail brand Moth and Deadpool actor Ryan Reynolds’ Aviation Gin both joined forces with British Airways, while Tom Savano and Black Cow Vodka partnered with Virgin Atlantic to offer in-flight cocktails.