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News
Port Charlotte removes outer packing
Islay-based Bruichladdich Distillery is removing the tinned packaging across its core single malt brands, starting with the heavily peated Port Charlotte range this month.
As part of its long-term mission to be more sustainable across all processes, the B Corp-certified distillery is eliminating unnecessary packaging to save carbon emissions, weight and waste, while continuing to champion more sustainable practices in the industry.
“We’ve become accustomed to thinking that single malt Scotch must come with outer packaging as standard, while premium gins, vodkas and mezcals are readily bought without additional packaging,” said Douglas Taylor, Bruichladdich Distillery Company CEO.
“Whilst the outer packaging of our Port Charlotte brand is both beautiful and recyclable, the need to act and influence a shift-change in perceptions of quality feels increasingly necessary. Removing it completely is the right thing to do.”
The removal of ‘unnecessary’ packaging from the full Port Charlotte range will allow the distillery to reduce the amount of steel used to produce the outer tins, and will eliminate the energy use and emissions involved in production and transportation of the excess packaging.
Last year, Bruichladdich Distillery encouraged customers to go One Tin Lighter and opt out of receiving secondary packaging with their whisky purchases.
“When we launched our One Tin Lighter initiative, reactions were overwhelmingly positive, with some customers insisting that an option to simply opt out on our web shop wasn’t enough,” Taylor continued.
“As a B Corp-certified company, we are part of a movement to use our business as a force for good, making conscious decisions that will positively impact our people, local community and the planet.”
Removing all outer packaging from the Port Charlotte range is the next ‘natural step’ for the brand, which plans to eventually eradicate all unnecessary secondary packaging across its portfolio.
Port Charlotte is available to purchase at selected specialist whisky retailers or online at bruichladdich.com for a recommended retail price of £55 (US$67.65).