Rhum Clément debuts new look
Martinique rum brand Clément has adopted a new proprietary glass bottle for its aged rum range.
The rum brand was founded in 1887, with the redesign aiming to balance contemporary innovation with the heritage and craftsmanship that have defined the brand for more than 135 years.
Glassmaker Saverglass and design studio Linéa are behind the new silhouette. ‘Clément’ and ‘1887’ are now engraved directly into the glass itself.
The new bottle is on average 23% lighter than the former design, cutting emissions across both glass manufacturing and transportation. Direct glass screen printing has also been removed, improving recyclability, and all labels now use FSC-certified paper.
Rhum Clément has also refreshed its designs, with its signature green colour anchoring the collection. Its flagship VO expression has cream and green tones, which shift into copper, gold and amber for its longer maturations.
Mangrove Global, part of the Spiribam Group, distributes Rhum Clément in the UK.
Nick Gillett, the distributor’s managing director, said: “Rhum Clément is a Mangrove spirit through and through – the liquid is exceptional; a rum that’s rooted in the unique terroir of Martinique and crafted with an attention to detail that you can taste in every expression.
“What’s particularly exciting about this new bottle is that the packaging now tells that story too. The redesign is heritage-led and carries real shelf authority, while the sustainability credentials demonstrate that this is a house thinking seriously about its future as well as its past.
“It’s a modernisation done with great care and respect for everything that makes Clément, Clément. And we’re thrilled to be bringing it to customers in the UK.”
In 2025, Rhum Clément unveiled a range of agricole rums that were finished in different casks from around the world.
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