Bruichladdich makes gift tins optional
Islay distillery Bruichladdich is encouraging Scotch fans to make more environmentally friendly whisky purchases by opting not to have gift tins.
The new campaign from Bruichladdich, called One Tin Lighter, offers shoppers the choice to not include a gift tin when buying Bruichladdich, Octomore and Port Charlotte whiskies online and in the visitor centre.
The ‘slow but steady approach’ is another step in the brand’s aim to remove secondary packaging entirely from the business.
Bruichladdich wants to see the scheme rolled out globally. The scheme has the potential to cut the number of tins by 15,000 each year via the online shop and visitor centre. It would also save approximately 17 tonnes of CO2e (carbon dioxide equivalent).
Bruichladdich became the first whisky and gin distillery in Europe to become a certified B Corporation in May 2020.
Douglas Taylor, Bruichladdich CEO, said: “While we are tackling the most impactful alternatives in renewable energy and sustainable agriculture, the marginal gains matter.
“A tin is an inevitable luxury that emits over 1kg of CO2e in its creation alone. It is our duty to phase them out wherever we can – producing less, transporting less and risking less packaging going to landfill.
“To date, we’ve purchased 30 acres of croft land that is designated for agronomical R&D [research and development]. We’ve planted 7,500 trees and invested in biodiversity through a pollinator project and wildflower conservation.
“We’ve installed a circulatory heating system to recycle our hot waste water and have switched to 100% renewable electricity, sourced within the UK.
“For the community, we’ve based our warehousing, bottling and in the future, a proportion of our maltings on the island, to keep career benefits here. Decarbonising our stillhouse’s steam requirement is also within our future ambition.
“It’s a challenge that has seen us assess the feasibility of green hydrogen technology, as well as the potential of biomass, electrification, wind, solar and fuel-switching.”
Last month, Protium Green Solutions gained £73,818 (US$99,553) from the UK government to complete a feasibility study on incorporating innovative hydrogen combustion technology into Bruichladdich.