Nemiroff vodka sales soar in 2021
Ukrainian vodka brand Nemiroff experienced double-digit sales growth in 2021.
Global sales of Nemiroff rose by 12% last year to reach 5.63 million nine-litre cases.
Nemiroff was named the ‘fastest-growing international spirit brand’ in 2021 by IWSR Drinks Market International, according to the brand, after entering 10 new markets. New territories for the brand included the Czech Republic and Moldova.
The brand said it continued to enjoy success in the global travel retail channel, retaining its position as one of the top three vodka brands, a title it has held since 2016.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “We are pleased with the strong year results and remain confident in our ability to deliver sustainable long-term growth, confirmed by our 150-year history.
“All our efforts are towards the commitment to deliver high-quality products and bold tastes to consumers around the world.
“Particularly focusing on consumers’ increasing preference for premium spirits, we plan to introduce some innovations later this year.”
The million-case-selling vodka plans to continue its global expansion in 2022, targeting further sales growth and supporting new product launches with marketing initiatives.
In 2020, despite the challenges posed by the Covid-19 pandemic, Nemiroff returned to 18.3% volume growth in 2020 to take the title of Vodka Brand Champion 2021.
Earlier this month, the brand dedicated its latest limited edition expression to space: Nemiroff Moon Edition.